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00:16.7
From the years 1948 until 1976,
00:28.7
Quezon City became the capital of the Philippines.
00:32.7
Not only in terms of politics,
00:34.5
but also in terms of entertainment and amusement.
00:37.3
Ako po si Carlos Teldran,
00:38.7
and this is another episode of Kwentong Kanto about
00:46.0
Ayon sa ilang historian,
00:48.1
ang lugar daw na ito ay dating paliguan ng kalabaw.
00:51.8
At sinasabi nilang maaaring dito nakuha ang pangalang Cubao.
00:56.1
And by the 1960s and 70s,
00:59.2
when Manila was getting a little bit too crowded,
01:01.6
Cubao became the premier place
01:03.4
where a family could come to watch a movie,
01:06.6
get something to eat,
01:07.9
or even have shoes made in a place like Soliman,
01:10.4
which has been open since 1970.
01:15.0
binili ni Jorge Amado Araneta
01:17.0
ang ilang bahagin ng lupain ng Cubao.
01:19.9
He envisioned this particular place
01:21.6
to become the premier entertainment hub of the country.
01:25.9
ang Araneta Center.
01:27.5
And the first structure,
01:28.3
he built was the Araneta Coliseum.
01:32.2
dahan-dahan nang nagsulputan
01:34.4
ang ilan pang mga establishments.
01:37.5
Farmers Plaza na tinayo noong 1969,
01:41.2
sinundan ng Farmers Market noong 1972.
01:45.1
At noong taong 1975,
01:47.5
the first fully air-conditioned mall
01:49.6
was built here called Alley Mall,
01:52.0
kung saan ipinangalan ito
01:53.4
sa sikat na boxer na Simo Hamadali.
01:58.1
nang itayo ang cash-on delivery
02:00.2
or COD dito sa Cubao.
02:03.0
Naging sikat ang department store na ito
02:05.3
dahil sa kanilang Christmas display.
02:08.2
It had moving mannequin displays
02:10.1
that performed on top of the facade of the building.
02:13.1
It was first shown
02:14.0
in their downtown Avenida Rizal branch
02:16.1
pero nag-nagsara ito.
02:18.0
It was transferred to Cubao.
02:19.9
Aside from malls and department stores,
02:22.4
movie houses also began to mushroom in the area.
02:26.1
First on this list
02:27.2
is the new Frontera.
02:28.0
Ito ang sinahan na may pinakamodernong
02:32.1
at pinakamalaking air-conditioning system
02:34.8
at ang pinakamagandang sound system.
02:37.5
Kung si Joe Frazier ang kalaban ni Alley,
02:40.0
ang new Frontera naman ang kalaban ni Alley Mall.
02:44.3
Next on the list is Nation Cinerama.
02:47.8
Ipinagmamalakihan ng sinahan ito noong 1960s
02:50.7
dahil sa kanilang modern sinerama format.
02:54.6
It is the niche movie format during that time,
02:57.5
which is in the same way what IMAX is today.
03:03.2
Ilan pa sa mga sikat na sinahang itinayo dito
03:05.9
ay ang Quezon Theater,
03:10.0
Sampaguita Theater,
03:16.0
itinayo naman ang libreng sine sa labas ng Farmers Plaza.
03:20.1
Tinawag itong Spectavision
03:21.9
na itineveloped ng isang filmmaker na si Eddie Mayo.
03:25.6
Technically, Spectavision,
03:27.5
is an outdoor advertising medium.
03:29.9
Una itong itinayo sa Quiapo.
03:32.5
Kadalasan, mga lumang pelikula ang ipinapalabas dito
03:35.9
tulad mga lumang pelikula ni FPJ.
03:39.6
Pero sabi nga nila,
03:40.7
all good things must come to an end.
03:43.1
Kasabay ng progreso ng teknolohiya
03:45.5
ang pagkabagsak naman ng mga sinahang ito.
03:48.4
Ang ilang sa kanila ay pilit pa rin
03:50.1
nagkikipag sa palaran
03:57.5
And although the last full show may have ended
04:02.9
for these movie theaters here in Cubao,
04:05.4
new malls, new restaurants, and new developments
04:07.8
still keep Cubao as the premier place to be
04:10.2
to amuse yourself in the city of Manila.
04:12.4
Opo si Carlos Cedran,
04:13.8
and this is another episode
04:15.0
of Cuentong Canto.
