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00:00.0
Chinky, bakit hindi kayo mabenta o bumibili ang mga customer ko?
00:05.7
Gusto mo bang malaman kung bakit?
00:07.6
Kung gusto mo malaman, you got to watch this video.
00:10.1
Videos that will make you wealthy and debt-free.
00:16.9
Hi there, this is Chinky Tan, your Pambansang Wealth Coach.
00:20.0
Nako sa episode natin ito, we're going to deep dive and then discuss.
00:23.8
Ano ba talagang issue? Bakit hindi ka talaga bumibenta?
00:26.6
Nagnegosya pa, pero wala namang bumibili.
00:28.5
Ang unang tanong ko po sa inyo, sige, let's talk about, siyempre, aside from,
00:32.0
maganda quality ng produkto ko, masarap talaga siya, maganda talaga siya, quality talaga siya.
00:36.5
Ang tanong, baka mahal ang product mo? Baka di siya affordable?
00:40.6
Ano ibig sabihin? Babagsa ko na lang yung presyo ko para mabenta lang?
00:43.8
E paano na kumalugi ako?
00:44.9
But in reality, listen to me, especially if you are in sales, if you're in business,
00:49.2
or trying to get into business, para sa mga nagnegosyo na po right now,
00:52.8
you will understand what I'm trying to say.
00:55.0
Price is not the ultimate issue.
00:57.2
Kasi yun yung problema ang nangyayari.
00:59.4
Nagbabagsakan po ng presyo.
01:00.9
Kung talagang presyo talaga ang problema, kung bakit hindi bumibenta ang produkto mo,
01:06.1
reason with me right now.
01:07.4
So how much does an LD, original LD bag cost?
01:12.1
Minimum yan from 20,000 pesos to millions of pesos.
01:15.9
So question, bibili ka ng isang bag, 20,000 pataas, mura o mahal?
01:19.9
Pakitype lang sa comment section.
01:21.3
As I'm sure you're saying, mahal siya.
01:23.9
Mahal yan para sa iyo.
01:25.4
Pero para sa mga taong,
01:27.2
kumikita ng milyon.
01:30.1
I just like to break your wrong mindset that price is always the issue kung bakit hindi pumibenta.
01:35.4
Walang mura at mahal.
01:36.8
Depende yan sa kakayahan ng target market mo.
01:40.6
Yan po ang naging problema ng generic law.
01:43.1
Yung may say generic yung mga gamot.
01:44.8
The reason why nagkaroon ng generic law,
01:46.5
para pababain po ang presyo ng produkto para ma-afford po ng masang Pilipino.
01:54.2
Yes, tama po siya.
01:55.3
Pero alam nyo, sa totoo lang,
01:56.8
kahit na binaba na po ang presyo ng gamot,
01:59.7
hindi pa rin na-afford ng masang Pilipino.
02:01.8
Kasi ang problema ng masang Pilipino,
02:03.6
hindi yung affordability.
02:05.4
Dahil ang problema nila,
02:07.1
wala silang pambili.
02:08.7
Do you understand right now?
02:11.0
Type understand if you understand.
02:14.0
yung law, na generic law,
02:15.5
na bumaba po talaga yung presyo,
02:17.4
ang nakinabang po yung mga middle class.
02:19.6
Kasi nga, yung mga middle class may pambili,
02:21.6
nung bumaba ang presyo,
02:22.9
naging 50% po ang presyo,
02:24.9
ang nakinabang po yung middle class.
02:27.7
hindi po nakinabang.
02:28.6
Dahil at the first place,
02:29.8
wala silang pambili.
02:31.9
Kaya nga, this is what I've discovered.
02:33.8
And I hope na sana makatulong to sa inyo
02:35.9
para sa mga taong nag-uumpisa ng negosyo,
02:38.2
o kayo ay nagne-negosyo na,
02:39.9
at nagtataka kayo,
02:40.8
bakit kumihinabenta nyo.
02:42.2
The key to successful business
02:44.2
is to provide value to your target market
02:46.9
at a price they can afford
02:49.6
and they are willing to pay.
02:52.2
Alamin mo kung gusto ba nila
02:55.9
alamin mo kung kaya ba nilang magbayad
02:58.5
if they are willing to pay at that price.
03:00.9
So let's talk about target market.
03:02.6
Okay, target market,
03:03.6
masa, middle class, mayaman.
03:05.3
O pagdating po sa pagkain,
03:06.7
check po natin ang presyo.
03:08.1
Ang masa, syempre,
03:09.0
pag masa, 100 pesos below yan.
03:11.0
Pagka middle class,
03:13.9
O ang mga mayaman,
03:15.1
kahit noong 1K pataas yan,
03:17.8
Kaya nga, pag target market,
03:19.6
pag 100 and below,
03:21.3
pupunta na yan ng mga fast food
03:23.2
or if not, punta kay Diwata.
03:26.7
May soft drinks na,
03:30.2
May promotion pa si Diwata.
03:33.3
Pag middle class ka,
03:35.4
pwede ka na mag-sumup.
03:37.2
favorite na favorite na mga tao
03:40.0
Again, this is not a promotion,
03:41.5
pero talagang totoo.
03:43.0
less than 200 pesos
03:46.8
Unli sabaw ka pa.
03:48.8
Pang middle class.
03:50.5
yung pang mayaman.
03:55.2
yun doon na sila kumakain.
03:57.0
pagdating naman ng cellphone,
03:59.5
mga 2,000 pa baba.
04:01.4
this is not endorsement,
04:02.8
pero nag-check lang po tayo.
04:04.2
Pwede na kong kumuha ng phone na Realme.
04:07.5
From 5,000 to 20,000 pesos,
04:10.7
Ito yung mga tinatawag natin
04:13.1
ng mga cellphone.
04:13.9
At syempre naman,
04:14.7
kung ikaw ay medyo may kaya na,
04:17.3
mga 30,000 pataas na.
04:19.0
Ito na yung mga brand ng Samsung,
04:22.7
So, makikita nyo,
04:23.9
yung mga may kaya na sa buhay,
04:25.8
yung mga cellphone nila,
04:27.1
eh magaganda talaga.
04:29.3
despite yung mga iPhone na yan
04:30.9
sa 75,000 to 100,000,
04:33.3
bakit meron pa rin bumibili?
04:35.3
Kahit ng pagkataas-taas ng presyo,
04:37.2
depende yan sa perceived value
04:38.8
ng target market mo.
04:40.3
The key to successful marketing
04:42.3
is to create something of value
04:45.0
that your target market can afford.
04:50.6
when you talk about value,
04:51.6
it's not about the price.
04:53.0
It's about the benefit.
04:54.2
It's about the solution.
04:55.3
It's about the service
04:57.1
that they can afford.
04:59.0
kung target market mo,
05:04.4
wala ng presyo niyan.
05:05.4
Sky is the limit.
05:06.6
Kaya kung ikaw ay nag-uumpisa ng negosyo
05:08.4
and you want to win
05:09.3
in the marketplace,
05:10.7
pakinggan nyo na to,
05:12.9
something of value
05:15.1
that will meet the needs
05:18.0
of your target market.
05:19.4
And at the price,
05:20.3
they will perceive
05:24.0
walang problema sa presyo.
05:25.9
kung sinong tinatarget mo.
05:27.9
Maganda ba itong episode
05:31.5
sa comment section.
05:33.3
a startup entrepreneur
05:34.5
or a wannabe entrepreneur
05:36.4
or an entrepreneur,
05:37.4
gusto mo bang mag-create
05:38.6
ng value for money
05:40.1
na products or services
05:41.3
sa target market mo?
05:45.3
kung paano gawin yun,
05:46.6
all you need to do
05:47.4
is just click the link below
05:51.1
para maturuan namin kayo
05:52.4
at matulungan namin kayo
05:54.4
value for money products.
05:56.8
Sana naman nakatulong po
05:57.9
itong episode na ito.
05:59.1
Kung nakatulong itong episode na ito,
06:00.9
maraming maraming salamat
06:02.8
don't forget to share,